STEP-BY-STEP PROCESS
1 - User research and initial synthesis
Speaking with Account Executives at their desks helped clarify their actual need
Analyzing and critiquing existing toolSynthesizing until our brains melted!
2 - Research synthesis and share-out
Clarify stakeholder needsVisualize the status quo situation to see the greatest opportunity for improvement
3 - Refined focus to deliver most impact
Turning needs into execution-oriented principles that can infom design decisionsRefine the problem statement to deliver greatest business value
4 - Prototyping
Discussing initial UI sketches
Low-fi prototype to understand major elements and layout
Each chart was precisely developed to reflect the most important KPIsFinal design with interaction and tooltips to drive clarity5 - Final Proof-of-Concept Delivery