Hi, I’m Elisa (rhymes with 🍕)

B2B INNOVATIVE AI PRODUCT LEADER HUMAN-CENTERED DATA-DRIVEN





THE CHALLENGE
It took our customer weeks of work to deliver critical insights and recommendations to clients.

THE SOLUTION
A predictive analytics-powered dashboard for account executive’s rapid fleet spend analysis

PRODUCTIVITY GAINSSaved expert analysis for only top 5% of data requests
Reduced time-to-insight from weeks to minutes
EXCEEDED EXPECTATIONS: FROM INTERNAL TOOL TO CUSTOMER-FACING “This is so intuitive, it could become a tool we can show directly to clients to answer questions about high spend.” 
- CUSTOMER USER




CLOSED THE DEAL
 6-figure predictive analytics



KEY DELIVERABLES
  • User Research Guide
  • Personas
  • Process Map
  • Refined Problem Statement
  • Design Drivers
  • Lo-Fi Prototypes
  • Hi-Fi Data Visualizations
  • Clickable Prototype


      MY ROLE
    TOOLS
    FIGMA

    POWERPOINT

    SAP FIORI

    SAP BUSINESS TECHNOLOGY PLATFORM

    EXCEL

    AXURE

    PROCESS

    USER RESEARCH       Speaking with Account Executives at their desks helped clarify their actual need
    THE EXISTING TOOL WAS TOO ADVANCED FOR THEIR ACCOUNT EXECUTIVES       “It’s a great tool, but what is it telling me?”
          “I forget what each term means”
    SYNTHESIS     The point where your brain melts is what wer’re going for! 
    CLARIFYING STAKEHOLDER NEEDS      Account Executives need to make their clients happy
        Analysts need access to all the data
        Clients need to take action
    PROCESS MAPPING
        To visualize the status quo
    REFINE THE PROBLEM STATEMENT TO DELIVER THE MOST IMPACT
    TRANSLATING USER NEEDS INTO DESIGN DRIVERS     Turning needs into execution-oriented principles that can infom design design decisions
    PRECISELY DESIGNING CHARTS
        I worked with the customer’s data team to define the most important KPIs and determine the best method of visualization
    ADD TOOLTIPS AND INTERACTION TO DRIVE CLARITY