Hi, I’m Elisa (rhymes with 🍕)

B2B INNOVATIVE AI PRODUCT LEADER HUMAN-CENTERED DATA-DRIVEN





THE CHALLENGE
A group of interesting individual projects that could only deliver minimal impact solo. The professors didn’t know how to organize a web-based group project and we weren’t sure we could do it.
THE SOLUTION
A collectively built website with an innovative design system to bridge individual creativity and cohesion.

THE IMPACT
PROVED COLLECTIVE POWER, BROKE THE GRADING SYSTEM“Never before have we had a class of information design work this way... we don’t know how to grade it.”
- JOOST GROOTENS, DEPARTMENT HEAD


TRAINED PEERS IN UX AND WEB DEVELOPMENT
Every person regardless of past experience was able to create their own page in figma and code it
GAINED BUDGET AND HOSTED BIG LAUNCH
Exhibited and launched at Dutch Design Week 2023 with an expert panel and 150 guests
MY ROLE
Instigator, Facilitator, Product Manager, UI design instructor

Led design team
Producer of launch even KEY ACTIVITIES
Workshops + Voting

  • Developing Editorial Vision

  • Developing Visual and Component Design System

  • Teaching Component Design and Development

  • Podcast recording

  • Launch!

TOOLS
FIGMA

VSCODE

ADOBE ILLUSTRATOR

PROFESSIONAL A/V


PROCESS

LESSONS LEARNED


How to make modular, editorial component systems - great for generative AI use cases
It is possible to challenge the norms of web development (singular design systems, 3rd party tools)
  • How to lead a team of 19 volunteers (sometimes inspiration, sometimes begging)
  • When hosting a panel with non-English speakers, develop the questions in a foreign language to avoid idioms